TELLUS - Web Design, Development, Strategy, Integration

1800mattress.com

"Delivered an outstanding product which has performed extremely well, even in a slow market" -Bill Kane, VP

What We've Done

THE STORY:

Can’t sleep at night? No problem. The new website at 1800mattress.com has everything to ensure your “best night sleep: guaranteed.” Founded in 1976 as “Dial-A-Mattress” and later changed to 1800Mattress.com, the company is the nation’s leading bedding e-tailer. Customers can purchase mattresses, box-springs, and accessories from leading brands 24/7 by Internet, phone as well as through a growing number of storefronts throughout the US.

When the company decided to grow the online business, they selected TELLUS to build online customer experience, traffic to the website, and a more robust eCommerce Platform. The new site enables market-specific catalog and pricing display. Helping guide customers to the right bed whether shopping by internet, phone, or store was important as customers often experience all three channels during the buying decision.

The new website launched in June of 2008. Prior to launch A/B testing was done to confirm that the new site performed at a higher conversion rate. Following site launch, conversion rate soared to double the prior rate. Optimizations were also made to SEM campaigns with tailored landing page experiences.

Client Quote:

I believe the key to our selection of TELLUS was their focus on what we wanted. They quickly identified best practices and areas where our existing website wasn’t hitting the mark, as did several others. The difference was they did not try to force feed their process and style. They took the time to understand our operation thoroughly before making any recommendations. The separation came with their ability to interpret our needs and present it back in a way that all within the organization could understand and work with. Their creativity and understanding of the retail environment was evident in their final presentation. We looked at 12 providers and the selection of TELLUS was unanimous. They worked with us as a true business partner and delivered an outstanding product which has performed extremely well, even in a slow market.

Bill Kane, VP

THE SOLUTIONS:

Web Strategy
Online Brand Identity
User experience analysis
ROI Analysis with annual cash flow projections
SEO Analysis and enhanced plan execution
(TCP) TELLUS Commerce Platform

THE RESULTS:

100% increase: conversion rate
25% decrease: SEM expenditures
Increased web-based referrals to call center & store