THE STORY:
Can't sleep at night? No problem. The new website at
1800mattress.com has everything to ensure your "best night sleep:
guaranteed." Founded in 1976 as "Dial-A-Mattress" and later changed
to 1800Mattress.com, the company is the nation's leading bedding
e-tailer. Customers can purchase mattresses, box-springs, and
accessories from leading brands 24/7 by Internet, phone as well as
through a growing number of storefronts throughout the US.
When the company decided to grow the online business, they
selected TELLUS to build online customer experience, traffic to the
website, and a more robust eCommerce Platform. The new site enables
market-specific catalog and pricing display. Helping guide
customers to the right bed whether shopping by internet, phone, or
store was important as customers often experience all three
channels during the buying decision.
The new website launched in June of 2008. Prior to launch A/B
testing was done to confirm that the new site performed at a higher
conversion rate. Following site launch, conversion rate soared to
double the prior rate. Optimizations were also made to SEM
campaigns with tailored landing page experiences.
Client Quote:
I believe the key to our selection of Tellus was their focus on what we wanted. They quickly identified best practices and areas where our existing website wasn’t hitting the mark, as did several others. The difference was they did not try to force feed their process and style. They took the time to understand our operation thoroughly before making any recommendations. The separation came with their ability to interpret our needs and present it back in a way that all within the organization could understand and work with. Their creativity and understanding of the retail environment was evident in their final presentation. We looked at 12 providers and the selection of Tellus was unanimous. They worked with us as a true business partner and delivered an outstanding product which has performed extremely well, even in a slow market.
Bill Kane, VP