THE STORY:
Dean's Cards, founded in 2001, has quickly become the leading online retailer of sports cards and magazines with a site that boasts close to 1 million online products. The business was poised for growth, but needed upgrades in the following areas: overall brand identity, user experience, natural search engine rankings, and overall platform stability. The business selected Tellus as a long term web partner to create new brand assets (including logo, color palette, and site design), implement the Tellus Commerce Platform, and provide a multi-tiered web marketing strategy.
Under the strategic guidance of Tellus Web, the 8-year-old web-based business was re-designed and re-launched in the Summer of 2009.
"This is the third web site that Dean's Cards has had developed in seven years. With close to a million products online, our web site is large and complex compared to most e-commerce sites. It has been a challenge to find a company that can handle our exacting requirements. One of the most impressive aspects of Tellus is the specialized expertise that their team has to offer. Whether it be development, database issues, after hours support, SEO or SEM - the team of professionals at Tellus exceeded our expectations at every point. Tellus gets top marks in terms of responsiveness, quality of work and communication. I consider our partnership with Tellus to be one of the best business decisions that I have ever made and key to achieving our future growth and success. I highly recommend Tellus." - Dean Hanley
Client Quote:
“I consider our partnership with Tellus to be one of the best business decisions that I have ever made and key to achieving our future growth and success.”
Dean Hanley, President
Dean's Cards
THE SOLUTION:
Brand Identity Development
Usability & Information Architecture
Website Creative Design
Tellus Commerce Platform
Web Marketing Strategy & Execution
THE RESULTS:
Unique Visitors: up 85.2%
Holiday Revenue: up 57.4%