THE STORY:
Star Furniture is Texas largest furniture retailer. Specializing
in high style furniture at an affordable price, the company
operates showrooms in Houston, Austin, and San Antonio. When they
needed to create an online showroom, Star turned to TELLUS. Upon
launch traffic to the new site increased by 33%, Wishlist usage
soared, and page views per user increased 145%.The site is built on
the TELLUS Commerce Platform and enables Star to manage content and
promotional messaging, coordinating web campaigns with TV, Radio,
and Print advertising.